Re-design of the Abercrombie and Fitch brand – including typography, art direction and overall brand tonality.

The creative direction for the ANF brand refresh was anchored in the elevation and refinement of the brand’s visual language while maintaining its iconic heritage. To attract an older, more discerning core customer the typography was updated utilizing the current existing fonts.

SERVICES
Brand Identity
Art Direction

Des Moines Mercantile
2020

COLOR PALETTE

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Re-design of the Abercrombie and Fitch brand – including typography, art direction and overall brand tonality.

The creative direction for the ANF brand refresh was anchored in the elevation and refinement of the brand’s visual language while maintaining its iconic heritage. To attract an older, more discerning core customer the typography was updated utilizing the current existing fonts.

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